Qisa | Branding | 2019 | India
Agency Credit: ABND, Mumbai
Under the parent company LAVIE, Qisa specialises in manufacturing a variety of bags of uncompromising quality and within the economical range.
Qisa aimed to present their bags as more than mere practical accessories, but also as a dedication to lasting quality at an accessible price. The task at hand was to portray these handbags as uniquely crafted for each woman, addressing both their needs and desires.
An enduring emblem was created, seamlessly blending a 'weave knot' with the letter 'Q' from 'Qisa.' This knot symbolizes the unbreakable ties of friendships, meaningful conversations, success, and every nuanced facet of
a woman's life that distinguishes her as a uniquely exceptional individual.
A range of communication touchpoints was devised for the brand, fostering an emotional connection between the bags and women while echoing the narratives of their everyday lives.
